RESTYLANE FILLERS CASE STUDY
he "Restylane Ready" campaign targeted women 30+, addressing the stigma and fears about dermal fillers. Featuring relatable patients with natural results, it countered the "duck face" myth. Using a multichannel approach with TV spots on Hulu and Netflix, the campaign saw significant increases in website traffic, specialist searches, new patients, impressions, and engagements, far exceeding benchmarks.
THE CHALLENGE
Women are constantly bombarded by talk of achieving a more youthful appearance … but the results aren’t always natural-looking. We knew the target wanted to look and feel subtly refreshed, not fake or overdone. So as Restylane® prepared to launch a major innovation, they had to help women see the benefit of their new filler’s natural-looking results — while standing out in a highly competitive market.
THE SOLUTION
Show how beautiful “natural” truly can be. The Restylane® Ready multichannel campaign set Restylane® apart by featuring real patients — all relatable, confident, and natural-looking — providing a unique way to showcase its new technology. Starting with a spot on Hulu, the campaign integrated seamlessly into our target’s life through multiple touch points. And women everywhere loved what they saw